I was talking to a fellow Land Broker the other day and he
mentioned he had run across a listing and was actually angry 'for' the seller.
The listing broker had written up a one sentence description and posted one
picture on the property. He felt so bad for the seller. I have run into similar
situations and thought this worthy of posting. So Mr. Landowner, what do you
need to know? I’ll tell you!!!!
1. Tools – The Broker should incorporate
aerial photography and topographic maps into the listing. The land specialist can provide acre
calculation on fields, orchards, ponds and lakes. This is important information the buyer will need when purchasing property.
2. Transportation - If the broker shows up
in a car or minivan you had better run. When showing land and farms you will need a 4x4 or UTV vehicle. Many areas are inaccessible with out these vehicles.
3. Interview – Very important! Make sure
your broker has a working knowledge of timber, crops, soils, ranches or
whatever type real estate you are selling. Ask the broker why they think they
are qualified to sell your property. Ask what they can do or services they
provide that sets them apart from others.
4. Advertising & Websites – Many times
the buyer starts their search on the internet. Make sure the broker has
adequate exposure here including a nice looking website that is easy to
navigate through. There are several major rural land websites. Make sure the broker is advertising on at least one!!!!
5. Navigation Skills – If the broker can
not locate your property or needs you to show them around, that could be a red
flag. Eventually the broker will have to show a buyer around the property and
you do not want them getting lost! The broker should have tools that allow them
to navigate the property such as a smart phone or tablet.
6. Designations - Does the Broker have designations or training that uniquely qualifies him/her to list and market your property?
The National Association of Realtors® Code of Ethics Article 11
states….The services which REALTORS® provide to their clients and customers
shall conform to the standards of practice and competence which are reasonably
expected in the specific real estate disciplines in which they engage; specifically,
residential real estate brokerage, real property management, commercial and
industrial real estate brokerage, land brokerage, real estate appraisal, real
estate counseling, real estate syndication, real estate auction, and
international real estate.
REALTORS® shall not undertake to provide
specialized professional services concerning a type of property or service that
is outside their field of competence unless they engage the assistance of one
who is competent on such types of property or service, or unless the facts are
fully disclosed to the client.
We have a fiduciary responsibility to you the client. In summary, if you are offering a triple net lease 50,000 sq. ft. warehouse in Atlanta, GA
I am NOT your man. If are selling a ski-in ski-out vacation home in
Vail, Colorado I am NOT your man. Find someone in your area that specializes
in your type real estate and put them to work.
To view my listings, visit
AllSouthlandandHomes.com. If you have
questions about buying or selling Land, contact G. Kent Morris, ALC, RF @
706.457.0090