Real Estate Marketing

My blog is generally more geared to land and forestry. However I am in the business of listing and selling real estate, particularly land brokerage.  Therefore I am constantly researching topics related to the latest technology and marketing techniques. I have this responsibility to my clients. You stay ahead of the crowd or you fall behind! Recently I attended an online class related to 'real estate marketing'. The number one thing that draws attention to a property is………pictures. You know “A picture is worth a thousand words”. It helps people connect with a property before actually getting their feet on the ground. If you don’t have inviting pictures, you may not get any inquiries on the property. The second most important piece of data we realtors furnish is a ‘detailed description about the property’.  Information about the number of acres, acres in pasture, acres in woods, type and quality of the timber, presence of streams, ponds and lake are all important. The buyer may want to know about the access, proximity to town or other facts. NOW, here is the part that caught me by surprise, the third most important thing we can provide is VIDEO.  56% of online traffic is watching video. See the following chart!

The use of the web as a percent of total internet use is actually decreasing. P2P (Peer to Peer) is social networking like Facebook or Twitter is on the increase. Look at the 2 purple sections at the top, that is the video portion and it is growing exponentially. In summary, web use is decreasing, social networking and videos are on the increase!

The other thing of interest is the traffic by device. Look at the following picture. The Apple devices (iPhone and iPad) seem to have a huge portion of that market. People can access any and all information on the go with their mobile device!

Well, I got to go! Looks like I need to shoot some more videos!!

To see my listings go to AllSouthLandandHomes.com Buying or Selling Land?  Contact G. Kent Morris, ALC, RF         at      (706) 457-0090