Technologies Your 'Land Broker' Should Be Using

This blog post is geared toward the land broker, but it is important to you the landowner as well. If your broker has not incorporated  these technologies into their business, you are using the wrong broker. The days of putting up a sign and perhaps running a newspaper ad are long gone!

1. Give visitors a nice looking and user-friendly website.

More than ever before, your website is your storefront, it represents you, your skills, abilities and what you bring to the table. The visitor must like your site or you will probably not hear from them.  The client or customer has probably already been on your website by the time they have called you. It must be nice to look at and easy to navigate through.

2. Incorporate social media in your marketing plan.

This is huge. I recently participated in a teleconference related to generational trends of buyers and social media has become an important part of everyday life for the Boomers, Gen X, Gen Y or the Millennials. Not surprisingly, more and more well educated and affluent people are regularly using Facebook, LinkedIn, Twitter and Google+. Since they are spending more time on these social media sites, it only makes sense that we should all be using them to promote our brands, services and listings.  You as the client should demand this!

3. Continually improve Search Engine Optimization.

Search engine optimization (SEO) is the standard for marketing a website today. This is how a user will find your website and you! It is the relationship between keywords used and link to your website by a search engine such as Google. It is important to use good keywords and they have to be integrated into your site.

4. Get your listings on the national marketing sites.

Over 1/3 of buyers start their search on a ‘land listing’ website. There are many sites to choose from, for example LandWatch.com, LandsofAmerica.com, LandFlip.com and LandandFarm.com  The buyers are probably not local. They might live out of county or state. Newspaper ads simply do not work anymore. See the following chart to see how buyers search for land.

(Survey conducted by LandThink)

As you can see, most buyers start their search on the web!

5. Develop an email marketing strategy.

One of the most effective tools for brokers are emails. An email blast is simply sending out an email or brochure about a listing to hundreds or thousands of realtors, clients or others at the push of a button. The email will contain facts about the property, price, pictures and even links to websites. This is a cheap method to reach lots of people. I am currently using Mail Chimp. There are other products out there like Constant Contact.

To see my listings visit AllSouthLandandHomes.com Buying or Selling Land? Contact G. Kent Morris, RF, ALC  at 706.457.0090